Keynote
Samantha Allen
Senior Vice President of Digital Marketing,
Carson Group
As Senior Vice President of Digital Marketing at Carson Group, Samantha Allen leads the integrated channel team and is responsible for events, digital marketing, and public relations. She sets and supports strategy and execution for brand growth, consumer lead generation, advisor recruitment, M&A, and industry thought leadership. Samantha is a self-proclaimed nerd and expert in all things digital marketing. When she isn’t helping brands tell their stories online, she enjoys reading, hiking, running, hanging out with her daughter, and cheering for the Nebraska Cornhuskers.
Speakers
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Founder, Fire&Spark
Dale Bertrand is an AI and SEO expert and founder of Fire&Spark, an SEO and content marketing agency. He has two decades of experience in AI and SEO, drawing on his graduate work in artificial intelligence at Brown University's Laboratory for Engineering Man/Machine Systems. He holds a BS and MS in Electrical Engineering from Brown University with a focus on AI and computer engineering. Dale was an Entrepreneur in Residence at the Harvard Alumni Entrepreneurship program. He speaks at conferences, including SXSW, AI Summit West, INBOUND, Content Marketing World, and the MIT Enterprise forum.
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Director of Media, Click Rain
Chelsea brings over a decade of experience in the ever-evolving realm of digital media. With a focus on innovation and data-driven strategies, she thrives on navigating the complexities of the digital landscape.
ELEVATE YOUR DIGITAL MARKETING
ELEVATE YOUR DIGITAL MARKETING
AI Lightning Talks
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Associate Director of Marketing,
Click RainLike many at Click Rain, Bailey Wood chose a career in digital marketing for opportunities to combine creative and strategic thinking. As the Associate Director of Marketing, she supports her clients through strategic planning, research, data analysis, and much more. Bailey holds a B.S. in Marketing and Business from Iowa State University and an M.B.A. from Creighton University. Before joining Click Rain in 2021, she served as an independent marketing consultant for a variety of clients and also helped lead a SAAS marketing team based in the Midwest.
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Graduate Program Director,
The University of South DakotaAn Assistant Professor of Media & Journalism at the University of South Dakota, Travis Loof, Ph.D., researches the intersection of media psychology, digital media, and artificial intelligence. His published works shine a light on AI's role in strategic communication and education, alongside the cognitive and emotional processing of media messages across diverse audiences. Presently, his research pivots on the pragmatic and ethical integration of AI within team dynamics and its transformative effects on content production.
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Motion Designer, Lemonly
Ty MacConnell is a motion designer at Lemonly who has lent his talents to clients like the Green Bay Packers, Google, and Target. With his background in animation, he sets Lemonly projects in motion, whether they be explainer videos, animated infographics, or 3D designs. Ty also has experience in branding, which he flexes both at Lemonly and as a freelance artist. He’s excited to share his thoughts on incorporating AI into animation and design without losing the creative part that makes his job — and so many of our jobs — fun.
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Associate Director of Content, Lemonly
Maddie Mack is Lemonly’s associate director of content. A skilled copywriter and passionate storyteller, Maddie has designed clear and insightful messages for clients like Marriott, Activision Blizzard, and The World Bank. She’s excited to return to the Trendigital stage, where she’ll be presenting on how to create clear, clever, and concise copy. Maddie will discuss how businesses can harness the power of AI to enhance their brand voice and create efficient, effective content.
