Trendigital

Trendigital
February 27 2020

Trendigital is a digital marketing conference in Sioux Falls, SD. Learn from industry experts about leading-edge trends and basic must-dos in your digital marketing. Secure your spot today; there are only a limited amount of tickets available.

Trends

Start the year with new trends and tips for your digital marketing efforts.

Training

An affordable conference with training opportunities for yourself and team members.

Networking

Meet and mingle with regional marketing and technology professionals.

Schedule of Events

February 27, 2020 | Sioux Falls, SD

8:00 am

Registration & Doors Open

Ballroom A/B, Sioux Falls Convention Center

8:30 am

Welcome

Ballroom A/B, Sioux Falls Convention Center

8:45 am

Keynote Presentation

Mark Irvine, "5 Tricks to Make the Most out of Google's Newest Ads"
Ballroom A/B, Sioux Falls Convention Center

10:00 am

Breakout Sessions

Adam Proehl, Finding ROI - True Stories of Pain, Defeat, Discovery, and Triumph
Rooms 8-10, Sioux Falls Convention Center
Tanner Sifferath, Easy Wins: Common Missed Opportunities in Digital Marketing
Rooms 11-14, Sioux Falls Convention Center

11:00 am

Breakout Sessions

Brian Garrigan, Navigating Fear in AdTech
Rooms 8-10, Sioux Falls Convention Center
Ryan Van Zee, Creative Problem Solving
Rooms 11 - 14, Sioux Falls Convention Center

12:00 pm

Lunch and Keynote

Dennis Yu, "What Modern Marketers Need to Know About Facebook's Algorithm in 2020" Lunch is provided.
Ballroom A/B, Sioux Falls Convention Center

1:30 pm

Breakout Sessions

Kaitlyn Martinez, Accessibility: It Matters to Everyone
Rooms 8-10, Sioux Falls Convention Center
Natalie Eisenberg, Keeping People First in Your Digital Marketing
Rooms 11-14, Sioux Falls Convention Center

2:30 pm

Breakout Sessions

John T. Meyer, Team Talk: Why your own team should be your #1 target audience
Rooms 8-10, Sioux Falls Convention Center
Chris Prendergast, SEO Code-Breaking: How Smarter Content Leads to Better Search Rankings
Rooms 11-14, Sioux Falls Convention Center

3:30 pm

Speaker Q&A and Panel

Ballroom A/B, Sioux Falls Convention Center

Speakers

John T. Meyer Headshot

John T. Meyer

CEO, Lemonly

John T. Meyer wants to help everyone do work that matters. He is co-founder and CEO of Lemonly, a design studio that helps the world's best brands simplify their message. In nearly eight years, Lemonly has created infographics and visual stories for international brands like Marriott, Major League Baseball, Netflix, Marvel, the Green Bay Packers and the United Nations. John's goal is to make Lemonly the best place to work in the Midwest, and writes about company culture and building great teams with his newsletter at PointLetter.com. John loves to cheer on the Minnesota Twins and spend time with his wife Paige and daughters Margot and Liv.

Team Talk: Why your own team should be your #1 target audience

You spend immense amounts of time and money on your sales and marketing
communications, but how do you talk to your own team? In this breakout,
Lemonly CEO John T. Meyer will explore why internal communication
matters and how to get your team on the same page so you can move
forward, together, in one direction.

Dr. Ryan Van Zee Headshot

Dr. Ryan Van Zee

Executive Director, Kelley Center for Entrepreneurship at DWU

Dr. Ryan Van Zee is an Associate Professor of Entrepreneurship and the Executive Director of the Kelley Center for Entrepreneurship at Dakota Wesleyan University. He has designed or taught classes in business, management, innovation, finance and marketing. He also comes with experience working in small business development, fundraising and consulting.

Van Zee received a bachelor's degree in business and computer education from Northern State University, a master's degree in education administration from California State University, Bakersfield, and a doctorate in administration from the University of South Dakota.

Dr. Van Zee was a Presenter at the United States Association of Small Business Educators National Conference in St. Pete, Florida in 2019 and presented on his book The Entrepreneurial Experience: Start Your Business 3rd ed. He was previously a Presenter at the United States Association of Small Business Educators National Conference in Los Angeles, California in 2018 on his previous edition The Entrepreneurial Experience: Start Your Business 2nd ed.

Creative Problem Solving

In this activity you will cluster into groups of three to four participants. As a group, you will take a few minutes to define a problem that you would like to solve in a creative way for the next half hour.

The group will then complete a guided brainstorm activity followed by and guided innovation activity that will result in an original innovation connected to the defined problem. Each participant will leave with several innovations and a working understanding of the process model exhibited.



Dennis Yu Headshot

Dennis Yu

Chief Executive Officer, BlitzMetrics

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit.

Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo.

What Modern Marketers Need to Know About Facebook's Algorithm in 2020

With ad prices doubling each year and organic reach dwindling, how can we feed the all-powerful algorithm what it wants to generate engagement, leads, and sales for us? The secret is short-form video that we distribute in story format on Facebook, Instagram, and Messenger-- all part of the same platform. We'll cover what techniques are working right now. Attendees will get to walk away with the checklists that we use to set-up, measure, and optimize campaigns to implement directly into their business.

Chris Prendergast Headshot

Chris Prendergast

Chief Strategy Officer, Click Rain

As Click Rain's chief strategy officer, Chris oversees Click Rain’s service lines, ensuring that each client has the right teams and best strategies working toward their goals.Every strategy has its own measures of success, and Chris helps clients define what those should be. He works with a range of industries, from financial services to local business, and provides analytical insight based on the specific needs of each. As one of only 80 Certified Web Analysts in the country, he uncovers the factors that contribute to clients’ digital efforts, and builds strategies to help them improve.Chris specializes in strategy, analytics, and search engine optimization, and uses data visualization to tell clients the story behind their statistics. A respected speaker and consultant, Chris enjoys educating and inspiring people to take control of their digital strategy.

SEO Code-Breaking: How Smarter Content Leads to Better Search Rankings

Content is the most important part of your website, but is often the last priority. This approach can lead to low search rankings and, even worse, poor user experiences. In this session, Chris will share actionable tips for determining what topics to include on your site, how to write SEO-friendly content around those topics, and how to uncover the biggest search ranking opportunities.

Natalie Eisenberg Headshot

Natalie Eisenberg

Chief Executive Officer, Click Rain

Natalie Eisenberg has spent her career building brands across the region. After studying advertising at the University of South Dakota, she spent 12 years as an account leader with a regional advertising agency, working with clients in a variety of industries including healthcare, higher education, retail and non-profit.

Upon her move to Click Rain in 2016, Natalie spearheaded sales & marketing efforts until being appointed to the position of CEO in 2017. In this role, she serves as visionary for Click Rain’s next chapter as a people-first digital agency.

Natalie loves contributing to causes in her hometown of Sioux Falls. She serves on the Boards for the Sioux Falls Area Chamber of Commerce and Levitt at the Falls and volunteers regularly with Sioux Empire United Way, University of South Dakota Foundation, South Dakota Historical Society, and the Community College of Sioux Falls. She and her husband Troy have two children and enjoy year-round outdoor activities.

Keeping People First in Your Digital Marketing

In a tech-driven world, it can be easy to overlook the human element in everything we do. In this presentation, Natalie will offer a refresher on how to consider your audience in the creative and technical decisions you make in your digital marketing.

Brian Garrigan Headshot

Brian Garrigan

Vice President - Agency & Brand Sales, Simpli.fi

Brian Garrigan leads agency and brand sales in the U.S. for Simpli.fi, a programmatic advertising platform built for the scale of localization and personalization. Brian holds an MBA and is a dedicated leader that is recognized for the ability to build, guide and sustain successful advertising technology teams.

Navigating Fear in AdTech

The world of programmatic and digital media is constantly changing. In this moderated session, hear from Brian as he talks on the importance of fraud, viewability, brand safety, and more in regards to digital ads.

Adam Proehl Headshot

Adam Proehl

Partner & Co-Founder, NordicClick

Adam has been in digital marketing since 1998. He is currently a Partner & Co-Founder at NordicClick Interactive in Minneapolis.

He is a National and International Conference Speaker; Seen at Pubcon, SMX, Digital Summit, MN Search, State of Search, Zenith Marketing, and more. When he isn't busy speaking you can also find him on Search Engine Journal as a contributing columnist.

Adam currently serves as an Advisory Board Member for The University of South Florida Digital Marketing Certificate Program and the Paid Search Association.

When Adam is not at work, he enjoys spending time with his family. He is married with 2 kids and a dog.

Finding ROI - True Stories of Pain, Defeat, Discovery, and Triumph

Adam has over two decades of experience seeing how ROI impacts companies, from a start-up to a corporate perspective. Finding the right ROI for your company isn't always easy, but it can lead to business changing results. In this session hear from Adam as he shares his in the trenches experiences of ROI efforts going wrong and going right and best practices to find what fits best for your company.

Mark Irvine Headshot

Mark Irvine

Director of Strategic Partnerships, Wordstream

Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within over 30,000 Google, Bing, and Facebook ad accounts. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the world and his work has also been featured on outlets such as The Washington Post, MSNBC, BBC and CNN. Mark was recently named the most influential PPC expert of 2019 by both PPC Hero and Microsoft.

5 Tricks to Make the Most out of Google’s Newest Ads

The way consumers search is evolving and so are the ads Google offers. Hear from Mark as he talks through changes in Google's ad formats in 2020 and tricks to keep your campaigns out-performing the competition.

Tanner Sifferath Headshot

Tanner Sifferath

Digital Marketing Manager, Carsforsale.com

Tanner is a digital marketing manager at Carsforsale.com, a national car advertising website and marketing software provider to over 22,000 car dealerships. At Carsforsale.com, Tanner drives search engine optimization and digital marketing initiatives to grow traffic and market share. As a passionate digital marketer and adjunct instructor at the University of South Dakota, Tanner strives to spread SEO and digital marketing knowledge to students and marketing professionals.

Easy Wins: Common Missed Opportunities in Digital Marketing

Digital Marketing is constantly evolving and it can be hard to keep up with all the opportunities available. In this presentation hear from Tanner, who after working with dozens of small to mid-sized businesses, has seen the common low-hanging fruit that is left on the table. He will outline common missed opportunities with easy to execute solutions to get your marketing off to a solid start in 2020.

Kaitlyn Martinez Headshot

Kaitlyn Martinez

Interactive Developer, Click Rain

Kaitlyn received her bachelor’s degree in web design and production from Dakota State University. After graduation, she stayed on at DSU to complete a master’s degree in information systems and an MBA. In addition to her extensive education, she has experience in a wide range of dev projects, from CMS builds to standard front-end development.

Accessibility: It Matters to Everyone

We're all responsible for helping make the web accessible and easy to use for all users. In this session Kaitlyn will cover accessibility in the news and recent court cases, share common tools used for testing accessibility, show how to spot an accessible website, and provide ways you can start improving your website today! By the end of this presentation you will have the tools and knowledge needed to improve accessibility on your website—and help make the web a better place!

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Trendigital Summit tickets include lunch.

Get There

Sioux Falls Convention Center 1201 N. West Ave, Sioux Falls, SD 57104
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