Sioux Falls Convention Center

January 19th, 2018

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TRENDIGITAL IS

ABOUT

Trendigital is a marketing technology conference in Sioux Falls, SD. Business owners, marketing professionals and executives come together to learn from industry experts about emerging trends and basic must-do's in their digital marketing.

WHO SHOULD

ATTEND

Business Owners

Learn to better manage your own website & marketing with data-driven decisions.

Marketing Professionals

Get up to speed with the latest marketing trends to attract customers online.

CMOs and VPs

Show ROI on marketing initiatives with technology to complement your efforts.

THE

SCHEDULE

Welcome 

8:30 a.m.

Natalie Eisenberg & Matt Holsen

CEO, Click Rain
Co-Anchor of KELOLAND This Morning

Keynote

9:00 a.m.

Scott Brinker

Chief MarTec

"Marketing TEchnology: taming the digital beast"

Breakouts

10:00 a.m.

Allie Hartzler

Senior Marketing Engineer, Click Rain

"put your website to the test"

Eric Ellefson

Partner & Chief Operations Officer, Click Rain

"HOW digital video is different"

Breakouts

11:00 a.m.

James Krueger

Partner & Chief Marketing Officer, Click Rain

"Marketing technology 101"

Ashley Blake

Attorney, Davenport Evans

"Don’t Get Sued: How to Minimize Your Business’s Legal Risk for Its Digital Presence"

Included Lunch

12:00 p.m.

Breakouts

1:00 p.m.

Justine Murtha

UX Strategy Director, Click Rain

"when content strategy meets seo"

Expert Panel

Hear from a panel of marketers from some of the area’s top brands, including The University of South Dakota, Regency Hotel Management, Wells Enterprises, and Avera Health, on their approach to marketing, tracking results, and incorporating technology into their organizations.

Breakouts

2:00 p.m.

Dusty Schroeder

VP Marketing, DocuTAP

"b2b marketing: from reactionAry to intentional"

Kate Kotzea

Director of Marketing Technology, Click Rain

"Seo shortcuts for local businesses"

Keynote

3:00 p.m.

Chris Prendergast

Partner & Chief Strategy Officer, Click Rain
"THE DIGITAL STATE OF THE REGION"

THE

SPEAKERS

Chris Prendergast

Chris meets challenges head on, pursuing the undiscovered clues hidden in data. And, as one of a handful of Certified Web Analysts in the country, he is well-prepared to respond to digital obstacles. In his role as partner and chief strategy officer at Click Rain, his skillset is put to good use advising on marketing technology, analytics, and SEO. As a respected speaker and consultant, Chris also enjoys educating and inspiring people to take control of their digital strategy. Outside of Click Rain, he has served as a CASA volunteer since 2008 and as a mentor, tutor, and consultant for education at all levels.

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Scott Brinker

Scott Brinker writes the Chief Marketing Technologist blog, chiefmartec.com, where he has tracked the rise of marketing technology — and the profession of marketing technologists — for 10 years. He is the program chair of the MarTech conference and author of the book Hacking Marketing. Scott also serves as the VP platform ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. Previously, he was the co-founder and CTO of ion interactive, a pioneer of interactive content marketing software to many of the world's leading brands. Scott has had articles published in Advertising Age, Adweek, Harvard Business Review, and TechCrunch. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.

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Natalie Eisenberg

Natalie Eisenberg has over a decade of experience in helping businesses reach their goals through memorable branding and smart marketing. As CEO at Click Rain, Natalie is helping define the next chapter for Click Rain as a marketing technology agency. Her expertise lies in brand development, account planning, brand strategy, and market research.

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Eric Ellefson

As partner and COO at Click Rain, Eric Ellefson is a champion of forward-thinking initiatives like video, virtual reality, and—the next big thing. He loves learning about innovation, forecasting trends, and staying ahead of the curve. Through over two decades of marketing work, he has led hundreds of successful projects, often starting with a single business problem and concluding with a specific strategy designed to solve that pain.

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James Krueger

With over 15 years of experience in the field, James knows marketing—both online and offline. He loves identifying and solving challenges through digital solutions—whether it’s developing and designing a responsive website, search ads, email campaigns, or content. As Chief Marketing Officer and Partner, James works with some of Click Rain’s largest regional and national clients along with internal teams to provide overarching digital service strategies.

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Justine Murtha

Whether we want to admit it or not, so much of our world is linked to digital environments these days. Justine works to make sure those environments are positive, helpful, and focused on objectives. Justine serves as the UX Strategy Director at Click Rain, where she oversees information architecture, communication planning, SEO, editorial strategy, and writing. She is skilled in digital publishing techniques and serves as the editor of the Click Rain blog.

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Allie Hartzler

Although she enjoys getting lost in a spreadsheet, Allie has the ability to transform numbers into strategic and innovative, yet tangible solutions. From developing and executing digital marketing strategy, to supporting our community as a member of the Library Board, Allie leads with brilliance, grace, and a little bit of humor. Having worked for both agency and in-house teams, she has a spectrum of marketing strengths, including digital strategy, conversion rate optimization, and media planning. When she's not at work, she enjoys cooking, walking her dog, and quilting.

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Kate Kotzea

Kate Kotzea doesn't accept the status quo, and she doesn't want her clients to either. As Director of Marketing Technology, Kate leads comprehensive digital strategies for clients in a variety of industries, including travel & tourism, hospitality, higher education, and finance. She loves making marketing technology accessible to those new to the industry and is equipped with intelligent strategies and the numbers to back them up.

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Dusty Schroeder

If you need a creative idea, look no further than Dusty Schroeder. Dusty is Vice President of Marketing at DocuTAP—and the master of brainstorming innovative ways to reach audiences. Not one for fitting inside a mold, Dusty excels at being unpredictable and always tries to think outside the box. On any given day, he can be found rocking out creative direction (usually next to a white board)—and being the catalyst of inspiration for advertising campaigns, trade shows, sales collateral, and marketing communications.

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Ashley Blake

Ashley Blake is an attorney at Davenport, Evans, Hurwitz & Smith, LLP in Sioux Falls. Her practice specializes in trust and estate law and cyber law, where she is a recognized speaker (and Trendigital fan favorite) on this important  and ever-changing topic. Ashley helps clients navigate the intersection of law and technology, and counsels businesses around the region about protecting themselves from risk for their digital presence, including potential liability associated with their digital marketing efforts and websites.

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GET

TICKETS

Tickets for Trendigital Summit are now on sale! For only $59, you can hear regional and national experts all day long. Seating is limited, so secure your spot today.

ORDER NOW

EVENT

LOCATION

We’re excited to host our event at the Sioux Falls Convention Center. Plenty of parking is available surrounding the venue.

1201 Northwest Avenue
Sioux Falls, SD

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