Schedule

Welcome & Kickoff

Jade Delaney, Director of Business Development at Lemonly

Keynote: All About Them

Bruce Turkel, Entrepreneur, Turkel Ideas

Marketing success isn’t about working harder; it’s about focusing smarter. In this high-energy session, branding expert Bruce Turkel reveals how three simple words can transform the way you work, communicate, and achieve your goals. You’ll discover how to build stronger connections, increase your influence, and unlock new opportunities by changing your perspective from “me” to “them” simply by thinking "All About Them."

AI SEO: Understanding the Shift and How to Stay Visible

Bailey Wood, Associate Director of Marketing at Click Rain

Search isn't just happening on Google anymore; people are using ChatGPT, TikTok, AI agents, and beyond to find information. This new reality requires a new approach to SEO. Get a clear understanding of how AI SEO works, what's changing in search behavior, and practical steps to ensure your content shows up wherever your audience is looking.

Hacks Session

Jumpstart Your Marketing Automation: How to Automate Your “Dishes and Laundry” 

Nick Lorang, Senior Marketing & Communication Manager at Lemonly

In this automation crash course, we’ll cover a framework for identifying automation-ready workflows, how to set up simple to complex automations, and examples you can steal and customize for your team. 

5 Ways Figma Can Supercharge Your Design Workflow

Johnny Monroe, Web Designer at Click Rain

Streamline your design process and get more done with less friction. From responsive layouts and reusable components to real-time collaboration and seamless developer handoffs, you’ll pick up practical tips to save time, stay consistent, and make your designs shine.

Stop the Spin: Five Clarity Hacks Every Marketer Needs 

Alex Farber, Account Executive at Click Rain

Explore five simple, human-first “clarity hacks” that form the invisible infrastructure behind high-functioning marketing teams. Whether you work in-house or with partners, these habits help you work smarter, move faster, and keep the mayhem minimal. 

Break + Snacks

Connect with fellow attendees over light refreshments.

Storytelling, Strategy, and Scaling: Inside Gameday Social®

Jael Thorpe, Founder & CEO, Gameday Social® Apparel Co

Join Jael for an inside look at the growth of Gameday Social and the strategies that shaped its momentum. In a conversation moderated by Natalie Eisenberg, CEO of Click Rain Inc., you’ll explore how compelling storytelling can differentiate you in a crowded industry, how to build a brand anchored in authenticity, and how to scale without losing what makes you unique. Expect practical takeaways, candid lessons learned, and inspiration you can apply to your own marketing and brand strategy.

Digital State of the Midwest Vol. III

Chris Prendergast, Chief Operating Officer at Click Rain Inc.

Returning crowd favorite, Chris Prendergast, will show you how to deliver meaningful messages in a crowded digital world. Including key information you won’t find anywhere else, this data-packed, highly anticipated presentation will examine the trends that shape our region, the platforms marketers and their audiences are using, and the comparison between foundational marketing tactics and temporary fads. All attendees will get a complimentary report.

Social Hour + Networking

Sponsored by Book Your Billboard